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Fujifilm join hands with Pinkathon to spread awareness about breast cancer

Fujifilm is the wellness partner of Pinkathon 2017

September 17, 2017

Sunday, 17th September 2017: Fujifilm India Pvt. Ltd continues its association with ‘PINKATHON’ for the second consecutive year as the ‘wellness partner’ partaking to the shared purpose of spreading awareness about the most common invasive cancer in women - Breast Cancer. According to a recent report by EY, more than 50% breast cancer patients are diagnosed too late. Lack of awareness of cancer and screening for disease are significant contributory factors for the relatively late stage of the disease presentation and consequently low reported cancer incidences in India. Less than 1% of women in India aged between 40 and 69 years participate in recommended breast screening mammograms once in 24 months, as compared to 30% in China and 65% in the US. These figures are certainly daunting and make Early Detection even more imperative. This collaboration empowers Fujifilm’s commitment to promote early detection of Breast Cancer which can help save lives.

Fujifilm being a leader in the development and application of imaging and information innovations to healthcare has been educating and driving people to attain early detection of Breast Cancer.

Fujifilm had introduced its revolutionary product Amulet Innovality – a highly advanced breast cancer diagnostic machine with 50 micron resolution, 3D image quality and advanced tomosynthesis technology that reveals the internal structure of the breast with a precision that enables the detection of those lesions that ordinarily get overlooked in a routine mammography. Early diagnosis has been the biggest draw and also the fact that this machine is designed in a way to ensure there is minimal pain and discomfort. This design improves the patient comfort during mammograms significantly.

Commenting on the occasion, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said “We are pleased to continue our association with Pinkathon to promote awareness about breast cancer. It is a known fact that late diagnosis results in slimming the chances of survival. It is therefore vital for healthcare providers to step up and provide women the best early detection screening facilities that can help save lives. At Fujifilm, we are continuously innovating, creating new technologies, product and services and the AMULET INNOVALITY is one such product that has made early detection of breast cancer a reality for women all over the world.”




As a part of the Pinkathon run, more than 10,000 people were present to support the breast awareness issue. They have taken this initiative to 7 other cities-Mumbai, Chennai, Guwahati, Pune, Bangalore, Hyderabad and Kolkata- to create awareness pertaining to the global burden of cancer


About Fujifilm 

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services. Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.



Pinkathon is India’s Biggest Women’s run founded by Milind Soman and Reema Sanghavi, was created with the objective of spreading awareness about women’s health related issues, breast cancer in particular. Through the Pinkathon we encourage women to adopt health and fitness in their daily lifestyles by means of running. The Pinkathon, organized by the United Sisters Foundation is conceived as more than just a running event, will see a participation of more than 60,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk.

Media contact

PR and Media Relations -  Fujifilm India Pvt. Ltd.

Abha Mary Xess
Mobile: +91 8588818638

Nupur Prasad
Mobile: +91 8588803704